[The outcome we're trying to achieve]

We're working on creating a better way to set and communicate goals within [COMPANY]. You may have been involved in past experiments in goal-setting. In our reflections, previous experiments failed because [we lacked a single source of truth for our goals, we did not commit or focus on achieving them, and we missed an opportunity to get buy-in to the process.]

[Why this outcome is important]

We feel setting and communicating goals are important for the growth of the company because:

1. Speaking a single language helps us stay in alignment
2. Proactivity is preferred over reactivity
3. More participation from everyone is better
4. Complexity will grow, responsibility will grow

[How we'll know when we get this outcome]

We'll know we have our goals in place when we:

• We collectively agree to their importance
• Have a single document with clear goals, measures of success, and owners
• Share together in an all-hands meeting to the company
• Set up a recurring team sync to measure our progress

[Importance of agreeing on how to decide]

Deciding on how to decide is just as important as the goals themselves. We want to give everyone on this team a voice in the room on what they feel are the most important things we can be working on as a company. We also hope you'll participate with us in driving these goals forward. We see each of you as strategic thinkers and we believe that, collectively, we will create superior outcomes together—instead of 1-2 people making all the decisions.

So, let's lay out how these decisions will be made first.