The key to Vision—to help integrate Vision throughout the organization—is making a choice. The choice is: will we actually build toward the Vision, or was this a nice-to-have one-time exercise? If we choose to build toward the Vision, this means that our executive leadership, our managers, and our front-line must:

• Fully understand the Vision
• Be able to translate the Vision into their day-to-day work
• Understand how day-to-day decisions move us toward the Vision—or pull us away from the Vision

There are multiple, natural vehicles to communicate the Vision:

• Read verbatim in a company all-hands meeting → then inviting questions and feedback from the team.
• Read verbatim, in pieces, at the beginning of regularly scheduled team meetings → then inviting attendees to share one action the organization took to move toward the Vision.
• Discussing with newly-hired team members → to help get them started on the right foot.
• Sharing with candidates in the hiring process → to help them contextualize where your organization is heading and if they are a fit.
• Creating a video reading the Vision to memorialize → then sharing with the team.
• Read verbatim before a major company decision—like acquisitions, divestitures, fundraising, loans, key hires, etc.
• Read verbatim before setting new goals: annual goals, quarterly goals, departmental and team goals, individual goals.

Reflection Questions

Write your answers to the responses below.

How will you tactically implement the vision?