Vision communication is among the most difficult aspects of running an organization. The default action is to clarify the Vision (this workshop) and file the Vision away to be reviewed later. Do not do this.

The Vision must be actively, repeatedly communicated to the organization to gain the benefits. Without communicating the Vision, the organization never receives the context to change their behaviors, participate in strategy, or in setting and achieving meaningful goals.

• Consider creating a slide deck or visual artifact to communicate the vision.
• Encourage not just the CEO to speak: but others in the organization to share their vision for the organization.
• Anticipate what feedback and questions to expect.
• Be mindful that, in some organizations, the new vision may not be well-received—or you get little enthusiasm and response. Consider engaging the company in smaller groups or 1-1s to get more direct feedback.

Reflection Questions

Write your answers to the responses below.

What sections will you share / not share?

What holds you back from sharing?

What energizes you about sharing?

What do you anticipate as the response?

How will you present? In person, virtual, etc